People know when the weekend/holiday will end, and the countdown effect is much stronger because they know the offer will really expire.
#Facebook countdown timers series
Displaying series of countdown ads during a short time frames actually “warms up” the audience and helps them know who you are and what you are offering. Targeting campaigns - A cold audience also can be targeted with countdown campaigns a cold audience is people who never heard about your brand.The ROI of retargeting campaigns is much higher compared to “cold” ads, because retargeting campaigns are targeting a highly relevant audience that visited your website and is probably interested in your products. Retargeting Campaigns - After a visitor leaves your website without making a purchase, you can retarget him with a series of countdown ads offering a limited time discount.Here are some use-cases that are a great fit for using countdown campaigns If you spend less money acquiring a new customer, you can invest more in ads and grow your business rapidly.
If you have better ads than your competitors, you spend less money acquiring a new customer. This also means the price you need to pay to reach your audience is increasing all the time, as more competitors join the battle on the user’s feed. This means you are competing with a huge number of other advertisers for the same audience. There are over 5 Million advertisers on the Facebook ads platform.
X3.1 Decrease in price per conversion Not only the same amount of traffic generated more sales, but because the “ relevance score” went up, the price per click went down (learn more about the influence of relevance on price in this blog post). Such a dramatic improvement was achieved because our users not only used the countdown ads, but also implemented the countdown experience on their websites(more about this later in this post). X2.4 Increase in conversions The bottom line metric. X1.9 Increase in engagement Because the ads catch the attention of the viewers, countdown ads are getting more likes and comments. X2.7 Increase in click rate Unsurprisingly, animated - eye catching ads with an attractive offer and a live countdown get more clicks compared to the regular “boring” image ads. The following statistics were calculated using data from our first 100 beta testers (small to medium businesses with $1K-$50K monthly Facebook ad budget). This functionality is built-in into our “Countdown Ads Builder” that I will introduce later in this post. Technically, a multi-touch sales funnel can be achieved by building an audience based on the people who saw their first countdown ad - and aggressively targeting them to make sure they see more ads later during the campaign. Our data shows most buyers will not purchase after seeing the ad the first time, but seeing the ad up to 6 times during 72 hours dramatically increases the chances of conversion. Will it have a strong effect compared to seeing it multiple times over a few days or even weeks?Ĭountdown ads can be configured to expose the ad to the potential buyer several times during a short time frame.
#Facebook countdown timers tv
Imagine you see a TV commercial just once. However, most marketers are still running their ad campaigns, hoping a potential buyer will see their fancy ad and make an immediate purchase. The not so obvious reason: multi-touch sales funnelĭata shows most prospects will decide to make a purchase after being exposed to a service or product 6–8 times. Countdown is the perfect way to “push” buyers to make a purchase decision. Frequently, users seeing your offer are not ready to buy yet. Why countdown ads work? The obvious reason: urgencyĬountdown ads are displaying a unique offer that is about to expire.
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